‘Give Zara the Starbucks treatment,’ urge shoppers after chain’s controversial Christmas-season ad despite apology | P536FXU | 2024-05-05 05:08:01
'Give Zara the Starbucks treatment,' urge shoppers after chain's controversial Christmas-season ad despite apology | P536FXU | 2024-05-05 05:08:01
OFFENDED Zara customers are calling for a boycott of the company following a campaign that went wrong.
Zara's Christmas campaign has been accused of depicting photos that look like they could resemble images taken of Palestinians killed in the war with Israel.
However, Zara insists the photos from the Christmas campaign showcasing its new Atelier clothing line were taken before the war in Gaza.
Zara explained that the comparison is a misunderstanding among those who are accusing them of slander.
Starbucks has also been accused of slander after a social media account from a union account made a pro-Palestian post – the company has since sued Workers United for damaging its reputation, CBS News reported.
The coffee giant has received major backlash over the matter and now people are calling for Zara to receive the same.
Some posts on X, formerly known as Twitter, slammed the fashion brand over the Christmas campaign.
"Marketing over a #genocide. New low. Our pain isn't for sale. Shame -Zara," one post said.
"Zara Mocks the Dead Bodies of Palestinians in a new collection. She is making fun of dead bodies. Just shame on you. #boycottZara.," another post said.
Zara has since removed the Christmas campaign photos from its platforms.
ZARA'S APOLOGY
Zara took to Instagram to share a release that explained it did not mean any harm in its Christmas campaign photos.
"After listening to comments regarding the latest Zara atelier campaign "The Jacket"; we would like to share the following with our customers:," Zara said in the post.
"The campaign, which was conceived in July and photographed in September, presents a series of images of unfinished sculptures in a sculptor studio and was created with the sole purpose of showcasing craft-made garments in an artistic context.
"Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created.
"Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone.
Some of the top comments on the post from Zara said they do not accept the apology.
"I used to be the biggest Zara shopper. NEVER again," one comment said.
"This is not an apology," a second comment said.
"Okay still boycotting Zara," a third comment said.
The U.S. has reached out to Zara for comment.
More >> https://ift.tt/eLNfx7G Source: MAG NEWS
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