Inside the booming kit launch business: It used to be a single photo... now it's Ozzy Osbourne, Zidane, Vieira, 60-strong production teams and six-figure fees
Ozzy Osbourne holds his phone close to his ear and waits for the answer. 'Hey Geezer!' he shouts. 'Let's play Villa Park!'. 'As long as I play left wing,' replies Geezer. Not a promotional video for a Black Sabbath homecoming gig, but the launch of Aston Villa's home shirt for the 2024-25 season. With 1970 hit Paranoid providing a backing track, Geezer — real name Terry Butler and the band's bassist — shows up in the home dressing room and asks if he should play through the middle or on the left.
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