'Ugly, boring, horrible': Fans vent their fury over latest makeover for women's tennis - but despite the ordeals of Iga Swiatek, Emma Raducanu and Elena Rybakina, the sport is flourishing

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'Ugly, boring, horrible': Fans vent their fury over latest makeover for women's tennis - but despite the ordeals of Iga Swiatek, Emma Raducanu and Elena Rybakina, the sport is flourishing

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They say there's no such thing as bad publicity, which is perhaps just as well for the latest attempt to transform the image of women's tennis. The launch of a new logo for the Women's Tennis Association, unveiled this week along with a revamped colour scheme and a fresh rallying cry, has occasioned much chatter among fans, with 'ugly', 'boring' and 'horrible' among the kinder verdicts. Kristina Mladenovic, a former doubles world No 1 and winner of nine grand slam doubles titles, echoed the wider reaction on social media, questioning the rationale behind a change that has polarised opinion.
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