Massive Influencer Marketing Co. Influential Acquired by Publicis Groupe
Chris Detert, CCO of Influential, Ludacris, Ryan Detert, CEO of Influential InfluentialInfluential, the world's largest influencer marketing company-which recently collaborated with Us Weekly for celeb-packed events at Cannes Lions in June-has been acquired by Publicis Group for $500 million. "I am thrilled for Influential to join Publicis Groupe the world's highest performing and most innovative holding company," Influential CEO Ryan Detert said in a press release. "We look forward to combining our complementary capabilities and technology to deliver unparalleled influencer identification, content creation, amplification, and measurement for our clients and to defining the next era of influencer marketing together.
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