Rival As Ever Company Reacts to 'Concern' Over Meghan Markle's Rebrand
Meghan Markle Karwai Tang/WireImage/Getty ImagesA small clothing company called As Ever has addressed Meghan Markle's decision to use the same name for her lifestyle brand. The Duchess of Sussex, 43, announced that she has renamed her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her Instagram account on Monday, February 17. However, the name As Ever also belongs to a vintage clothing company based in New York and New Jersey founded in 2017.
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