Paddy Power reveals first ever Christmas advert - as bookmaker casts Danny Dyer in a mullet and Eddie Hearn as a club owner in hilarious video

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Paddy Power reveals first ever Christmas advert - as bookmaker casts Danny Dyer in a mullet and Eddie Hearn as a club owner in hilarious video

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Paddy Power has unveiled its first ever attempt at a Christmas advert and it is as hilarious as you would expect. In response to clamours for less serious festive ads, the bookmaker has recruited actor Danny Dyer as a mullet-wearing football-mad father, and promoter Eddie Hearn as a larger-than-life club owner. The campaign, titled A Shirt's Not Just For Christmas, It's For Life, tracks the age-old tale of footballing loyalty starting from the familiar moment of unwrapping a shirt as a kid on Christmas morning.
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