Amazon's latest AI feature lets sellers automatically generate a product page | M8YI6J3 | 2024-03-16 10:08:01
Amazon is offering sellers with a mountain of AI-powered tools. The newest: a easy copy-paste of their own website URL can be used to generate a product web page on Amazon.
Introduced in a blog post by Mary Beth Westmoreland, Amazon's VP of worldwide selling associate experience, this function will simplify the process of making a product web page on the tech big's website. Utilizing generative AI, Amazon will mechanically create a "high-quality" product page based mostly on a seller's personal brand website hyperlink. Amazon says it will make it simpler for sellers to "rework their present product pages on different websites into rich product listings tailored to Amazon's store, with far much less effort."
By offering a URL, manufacturers hand over the work to Amazon: these hyperlinks are "mechanically parsed" by Amazon's generative AI-based features.
The function is rolling out to sellers in the U.S. in the coming weeks.
Amazon has been heavily investing in artificial intelligence tools for both customers and companies, like a new e-commerce bot and AI-generated summaries for products. AI-centric merchandise are being marketed as useful, meant to streamline work and decision-making. Of the newest software, Amazon presents it as a win-win: "It will additional improve and streamline the process of creating product listings, saving our selling partners extra time and effort whereas creating listings for Amazon's retailer that attraction to clients and assist drive sales."
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